Some single-brand retailers sell partner brands' products along with their own products. It needs to be clearer for BOPIS customers to see the store of a single-brand retailer as a pick-up option on a partner brand's website. For example, imagine you are browsing Puma's online store and see Reebok as a pick-up option on Puma's PDP.
To improve the BOPIS experience of these customers, the Shopify store pick-up app by HotWax Commerce will now display such stores as “Brand 1 ft. Brand 2.”